When Mark Zuckerberg and Priscilla Chan took their seats in the front row at Prada’s Milan runway show on February 26, the photographs circulated quickly—the Meta CEO in his now-familiar uniform of expensive basics, watching models move down the runway in Miuccia Prada and Raf Simons’ latest vision of intellectual austerity.
He was there because Meta is in active discussions with Prada to develop a line of branded AI smart glasses, a logical next step for a company whose Ray-Ban partnership has become one of the more surprising consumer electronics stories of the decade. Sales more than tripled in 2025, and on Meta’s January earnings call, Zuckerberg described them as “some of the fastest-growing consumer electronics in history.” The Oakley deal followed.